Gentle shampoo
- Best for
- Cleaning without adding friction to heat-stressed lengths
- Look for
- Scalp-first use and a comfortable rinse
- Watch for
- Very hot water and rough towel drying
Hair Care By Concern
Get a personalized repair routine with heat-recovery products chosen by AI.
Heat damage occurs when high temperatures from flat irons, curling irons, blow dryers, and hot rollers break down the hydrogen bonds and proteins that give your hair its structure. When exposed to temperatures above 300 degrees Fahrenheit consistently, the hair's internal keratin protein literally changes shape — this is why heat-damaged hair often loses its natural curl pattern and feels permanently straight, limp, or straw-like. Unlike some other types of damage, severe heat damage can be particularly stubborn because it alters the hair's fundamental protein structure. Recovery focuses on rebuilding internal strength with protein and bond-repair treatments, rehydrating the stripped moisture layer, and critically, preventing further heat damage going forward. Lowering styling temperatures, always using a quality heat protectant, and incorporating heat-free styling days are essential parts of the recovery process. The good news is that with the right products and habits, heat-damaged hair can look and feel dramatically better even if the underlying structure has been changed.
Use this guide to choose products for your main concern and build them into a repeatable routine. Aim for improvement while protecting hair integrity, so solving one problem does not create another.
Start with the job each product needs to do, then choose a weight and format that fit the scalp, strand thickness, and styling plan. A useful routine rarely needs every category at once.
Keep in mind: Introduce one product at a time, follow its label, and stop if it causes persistent scalp irritation or increased breakage.
Next step
Use the hair routine builder to turn this guide into a wash-day and maintenance plan with product picks matched to your hair.
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